Sam Ford

Partner – Strategy & Change Management, Banking & Markets

Sam has 30 years of front-office experience in Banking and Capital Markets, when he was based in London UK, with broad international experience across multiple business areas, products, and client types. He has a track record in driving strategic change, re-engineering business processes, and successfully tackling new challenges, often with no “roadmap”.

Sam now lives and works from Los Angeles, California. Over the course of his career, Sam has worked with clients and teams in over 20 countries.

Sam was Managing Director in the Chief Operating Office of the Investment Banking Division at Barclays from 2012-2017, where he was an Accountable Executive for strategic and regulatory change programs. These included: a Group Strategic Review leading to the creation of a non-core bank; Structural Reform legislation to legally separate and ringfence the UK Retail Bank; Client Strategy & Lifecycle; Brexit response; new regulation including MiFID II and MAR; and Client & Product Suitability. Sam oversaw a broad portfolio of change programs, and led cross-functional teams, operating in partnership with Markets, Corporate, Retail and Wealth Management businesses.

Previously Sam led a client-facing business spanning Barclays’ Corporate Bank and Investment Bank from 2007-2012, where he was responsible for cross-sales between the two businesses across FX, derivatives, capital markets, loans, and transaction banking. In this role, he drove material improvements in client experience, productivity, capital efficiency, and compliance through re-engineering large parts of the business including governance, client coverage, business processes and technology, documentation and pricing algorithms.

Sam’s earlier experience included relationship management for financial institutions at RBS, where he was Global Head of Banks, responsible for client and counterparty relationships across all Banking and Markets products. He also led an initiative to develop partnerships with strategic investors who could provide a balance sheet and credit risk to RBS, via a private leveraged loan co-investment fund. Sam previously served as Global Head of Cross-Product Structuring at RBS, where he was responsible for building out RBS’s capabilities in derivatives and structured products.

Sam holds a Masters in Engineering, Economics & Management from Oxford University.